News on Health and Nutrition from Colorado

Potatoes top the charts as America's favorite veggie for the 9th year, per the 2025 Consumer Attitudes & Usage study. With 81% eating them weekly, belief in their nutrition and value as performance fuel is at an all-time high.

Americans know people love potatoes—they’re America’s favorite vegetable. But misinformation can undermine consumer confidence. That’s why Potatoes USA actively works to correct inaccurate, misleading information wherever it appears.

The MyPlate National Strategic Partner Team recently recognized Potatoes USA with the Gold MyPlate Champion Achievement for actively participating in the MyPlate national strategic partnership and promoting MyPlate to important audiences.

It's the New Year, which means many of us are trying to eat better, save money and find more time in our day. Cara Harbstreet, registered dietitian and intuitive eating expert, recommends a kitchen hero that's a solution for it all: the potato!

The marketing year that ended in June 2021 was unlike any year the US potato industry has ever experienced. With pandemic restrictions ebbing and flowing from June 2020 to July 2021, sales at foodservice fluctuated while retail purchases remained extremely strong throughout the year.

Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected new leadership during the Annual Meeting on March 11, 2021. The newly elected Chairman and Executive Committee will lead the Board through 2021-2022.

U.S. potato exports for the July – September quarter were down significantly compared to the same period in 2019. This drop is a result of the pandemic's continuing impact on the demand in many markets, particularly in SE Asia and Central America, and the tight supplies of U.S. frozen potato products.

Since public health restrictions for COVID-19 were put in place, US potato sales at retail have been well above historical levels.

Just days before his Center, CO, operation kicked off its 2020 San Luis Valley potato season, Skyline Potato Co. General Manager Les Alderete said he was optimistic about the overall market situation and the coming year.

Retail potato sales soar, increasing 10.4% in dollar sales and 9.3% in volume sales between July 1, 2019, and May 19, 2020, according to IRI. All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales, according to a report by Potatoes USA.

The utilization of U.S. grown potatoes increased by 3.3% in volume in 2019 compared to 2018, an increase of 1,183 million pounds.

Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected its new leadership during its 48th Annual Meeting on March 11. The newly elected Chairman and Executive Committee will lead the 99 board members through 2020-2021.

Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits

Four experts in nutrition and athletic performance have partnered with Potatoes USA to create 13 new recipes designed to encourage active consumers to power their performance with potatoes.

Potatoes USA has developed an updated new Nutrition Facts Label for fresh potatoes to meet updated FDA guidance.

During the Potatoes USA Summer Meeting held in Seattle August 10, it was announced that the Alliance for Potato Research and Education (APRE) has been restructured in an effort to minimize overhead costs and expand research on potato nutrition.

There is good news for potato salad lovers just as the season for chilled potatoes officially heats up. New research published in the scientific journal Food Chemistry adds to the growing body of evidence that shows that cooking and cooling potatoes can significantly increase the amount of Resistant Starch (RS).

Purple potatoes might not be the first thing that comes to mind when trying to increase vitamin, mineral and antioxidant intake. However, a group of researchers from CSU have recently developed potato varieties that satisfy these nutritional needs and could act as a preventive measure to several diseases.