Potato News from Kerala

The potato snack aisle is a battlefield-crammed with crisps, chips, fries, and a dizzying array of flavours. With global market revenues expected to reach over USD 126 billion by 2034 and a steady 3% annual growth rate, it’s clear that competition is fierce and only getting hotter.

Rising frying oil prices present a significant challenge for potato snack manufacturers, directly impacting their profit margins and operational strategies.

As Europe and Japan ban synthetic antioxidants like TBHQ, the food industry shifts to safer, plant-based solutions. Prasan Solutions leads the way with AO17, offering clean-label, natural protection for frying oils without compromising performance.

Consumers are rejecting synthetic antioxidants in snacks, pushing the industry toward natural options. Prasan Solutions' AO17, a plant-based antioxidant, leads the shift with clean-label benefits, safety, and effective frying oil protection.

Kerala-based banana chips maker Beyond Snack has secured USD 8.3 million in a Series A funding round led by 12 Flags Group, a consumer-focused fund started by Rakesh Kapoor, the former global CEO of Reckitt Benckiser.