Potato News from Kerala

Buying potato chips is changing fast with direct-to-consumer brands and online shopping. Will D2C delivery replace supermarket shelves? Let’s explore current habits and what the future holds for this popular snack.

By 2040, potato wafers will delight all the senses with enhanced taste, nutrition, texture, and appearance—driven by advances in food tech, agriculture, and changing consumer demands.

The potato snack aisle is a battlefield-crammed with crisps, chips, fries, and a dizzying array of flavours. With global market revenues expected to reach over USD 126 billion by 2034 and a steady 3% annual growth rate, it’s clear that competition is fierce and only getting hotter.

Rising frying oil prices present a significant challenge for potato snack manufacturers, directly impacting their profit margins and operational strategies.

As Europe and Japan ban synthetic antioxidants like TBHQ, the food industry shifts to safer, plant-based solutions. Prasan Solutions leads the way with AO17, offering clean-label, natural protection for frying oils without compromising performance.

Consumers are rejecting synthetic antioxidants in snacks, pushing the industry toward natural options. Prasan Solutions' AO17, a plant-based antioxidant, leads the shift with clean-label benefits, safety, and effective frying oil protection.

Kerala-based banana chips maker Beyond Snack has secured USD 8.3 million in a Series A funding round led by 12 Flags Group, a consumer-focused fund started by Rakesh Kapoor, the former global CEO of Reckitt Benckiser.