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January 02, 2008
Tate & Lyle completes Mexican sugar sale
Tate &Lyle has completed its sale of its Mexican sugar business, removing itself from volatile commodity markets and allowing it to refocus on value-added ingredients.The ingredients giant announced the move in October and has since received cleara...From the archive
October 22, 2007
USPB promotes frozen potato products in Mexico
The United States Potato Board (USPB) increases demand for US frozen potato products in Mexico by reaching both trade and consumers. Trade is targeted through restaurant chain training and tailored seminars held in conjunction with the importer/distri...From the archive
September 11, 2007
“Sabritas en tiempo de ayudar”
SABRITAS que preside Pedro Padierna arrancará una campaña por medio de la cual se van a obsequiar mil viviendas a familias de escasos recursos (...) Los consumidores que compren papas Sabritas originales, adobadas y con limón aportarán un porcentaje pa...From the archive
July 25, 2007
En Mexico, tras nueve años, P&G y Sabritas firman el armisticio de la ‘Guerra de las Papas’
Procter &Gamble (P&G) y Sabritas ponen fin a la ‘Guerra de las Papas’. El 29 de mayo, P&G publicó un desplegado en los diarios Reforma y El Universal, donde se disculpa con Sabritas, filial de PepsiCo de México, por “posibles daños ocasiona...From the archive
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