News On Potato Chip flavours from Texas

Four fan-favorite flavors return to store shelves as part of the new Lay's Flavor That Hits Home™ lineup

March 31, 2024

Lays Invites Fans on a Journey with locally Inspired Potato Chip Flavours

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.

Lay's® kettle cooked Ruffles® all dressed brings flavors of the great white north to Lay's flavor swap fan favorites

August 09, 2023

Lay's® Kettle Cooked Ruffles® All Dressed - Canada's favorite - back on the shelves in the United States

Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere.

August 09, 2022

Lays mashed up snack aisle with the newest batch of flavor swap releases

Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist

It's What's on the Inside that Counts: Frito-Lay Summer Trend Index Unveils Shifting Priorities and Eating Habits

June 30, 2022

Frito-Lay Snack Index shows that consumers care about ethics and sustainability

The latest U.S. Trend Index from snack leader Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care – and care deeply – about the companies.

July 29, 2021

Lay's Releases Limited-Edition Flavor Swap Lineup Inspired By Doritos And Funyuns

Lay's teams up with two flagship Frito-Lay favorites for lay's flavor swap, bringing fans the ultimate flavor mashup experience.

May 20, 2021

Frito-Lay Snack Index: Summer 2021

Consumers Have 'Two Summers in One' Mentality as Memorial Day Approaches, Frito-Lay U.S. Snack Index Finds. Results flip: In 2020, more than 80 percent of Americans were staying home for Memorial Day; this year, 80 percent are gearing up to go out.

Lay's 'Turn-Up the Flavor': Music inspired Potato Chip Flavors

In partnership with artist Bebe Rexha, Frito-Lay launches three limited-time-only potato chip flavors inspired by Music

October 15, 2017

America Has Voted! Lay's Crispy Taco Crowned 2017 Lay's 'Do Us A Flavor' Winner

Lay's Crispy Taco is this year's 'Do Us a Flavor' winner in the United States

July 20, 2017

The Lay's Do Us A Flavor finalists: Crispy Taco, Everything Bagel With Cream Cheese and Fried Green Tomato Chips

Three of America's favorite dishes are about to be transformed into Lay's newest potato chips for your snacking pleasure, thanks to the lastest round of the Do Us a Flavor contest.

Lay's names 10 semifinalists in 'Do-Us-A-Flavor the Pitch'. Who will get to the next round?

July 10, 2017

Lay's names SEMI-finalists in 'Do-Us-A-Flavor' the PITCH. Who will get to the next round?

Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!

The PITCH: Lay's latest "Do Us A Flavor" iteration in the United States ask you to PITCH your favorite Potato Chip Flavor

January 10, 2017

The PITCH: Lay's latest 'Do Us A Flavor' iteration in the United States asks you to PITCH your favorite Potato Chip Flavor

Nearly everyone has a great flavor idea for potato chips. And perhaps your idea is good enough to become the newest flavor for Lay's potato chips worth a whopping $1 million in this new US 'Do-Us-a-Flavor' contest title 'the PITCH'

July 18, 2016

Lay's Potato Chips offered in four international flavors this summer - check them out!

As the world comes together this summer, Lay's offers four popular international flavors in chip form: Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - for a limited time.

No 'swaps' in Lay's Potato Chips 'Flavor Swap' Campaign: Americans want to keep their flavors!

For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go. The decided to pass on ALL of the new flavors and stick to the old ones

February 18, 2016

Favorite Canadian Ruffles flavor (All Dressed) now permanent in the United States

2016 is the year of the Canadian invasion. Americans have been clamoring over all things Canadian: hockey, the 2016 NBA All-Star game, poutine, and, most recently, Ruffles All Dressed potato chips.

February 03, 2016

Some Like It Hot! Smartfood Popcorn Heats Up Snack Time with Spicy Jalapeño Ranch Flavor

As the demand for spicy snacks grows, America's favorite ready-to-eat popcorn brand has answered the call with the launch of Smartfood Spicy Jalapeño Ranch Popcorn.

January 21, 2016

Flavor Swap: Lays Potato Chips Invites America To Help Choose New Flavor Line-Up

With flavor exploration on the rise, the Lay's brand is asking Americans to put their taste buds to the test and help choose between four all-new potato chip flavors and the classic ones they know and love.

2015 Lays Do-Us-a-Flavor winner (US): Southern Biscuits and Gravy

October 22, 2015

And the 2015 Lays Do-Us-a-Flavor winner is.... Southern Biscuits and Gravy

After millions of consumer votes, Lay’s yesterday announced 'Southern Biscuits and Gravy' flavored potato chips as this year’s “Do Us A Flavor” champion

July 15, 2015

Lay's Potato Chips unveils 'Do Us A Flavor' Finalists

Out of millions of submissions from fans across America, Lay's today announced the four finalist flavors competing for a $1 million grand prize in the Lay's 'Do Us A Flavor' contest

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