Lay’s is one of the flagship potato chip brands of Frito-Lay North America (FLNA), the convenient foods division of PepsiCo. The brand produces a wide range of potato chips and snack products sold across North America and international markets under the Lay’s name and related regional brands.
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March 28, 2017
Lay's launches poppables potato bites
PepsiCo's Frito-Lay division has launched its latest variation of tasty potato goodness: Lay's Poppables – a new, delicious, multi-dimensional, light-textured potato snackFrom the archive
January 10, 2017
The PITCH: Lay's latest 'Do Us A Flavor' iteration in the United States asks you to PITCH your favorite Potato Chip Flavor
Nearly everyone has a great flavor idea for potato chips. And perhaps your idea is good enough to become the newest flavor for Lay's potato chips worth a whopping $1 million in this new US 'Do-Us-a-Flavor' contest title 'the PITCH'From the archive
December 12, 2016
PepsiCo Wants to Sell Healthy Food, Consumers Want Chips
Pepsico is a company pulled in two different directions. Chief executive Indra Nooyi has vowed to turn the maker of Fritos, Cheetos, Lay’s and Pepsi into a health juggernaut. But while consumers say they want to eat healthy, often what they really want is chips.From the archive
October 18, 2016
PepsiCo Launches 2025 Sustainability Agenda
PepsiCo, Inc. has announced an ambitious global sustainability agenda designed to foster continued business growth in a way that responds to changing consumer and societal needs.From the archive
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This content was last updated on May 27, 2026
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