Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.
The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.
According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.
The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.
P&G sold the brand to Kellogg's in 2012.
For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.
Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
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October 15, 2008
P&G reassigns Pringles account
Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out of Agency.com, according to Revolution.The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing...From the archive
July 24, 2008
Jobs threat at crisp site red Mills Snack Foods
A crisp factory employing 300 people in the Black Country could close after its owner lost one of its biggest contracts. Workers are facing redundancy at Red Mill Snack Foods Ltd in Globe Street, Wednesbury, which makes Transformers crisps and Mr Pork...From the archive
July 23, 2008
Jobs threatened at Tayto's Corby chips plant after P&G axes mini Pringles contract
Tayto announced to cease production at its crisp manufacturing plant in the Corby, threatening 264 jobs. The decision follows the cancellation of the only contract at the factory by Proctor and Gamble to manufacture Pringles Minis.Workers at the pl...From the archive
July 09, 2008
Pringles no Potato Chips
In the UK the High Court ruled that Pringles are not crisps. Procter and Gamble successfully challenged the ruling of a VAT (tax) tribunal that Pringles should be standard-rated at 17.5 per cent as the product fell within the definition of 'potato crisps, potato sticks, potato puffs and similar products made from the potato, or from potato flour, or from potato starch'.From the archive
