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Walkers
Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
December 28, 2009
Tayto: Mr Tayto's autobiography 'cutting edge 21st century marketing communications'
Iconic Irish potato chips [crisps] brand Tayto exemplifies the problems encountered by local brands in a globalised world. Savaged by rapacious retailers on the one side it is under relentless assault from multinational brands with far greater resourc...From the archive
December 14, 2009
Walkers launches '99 Calories or less' banner
Walkers, the UK’s No. 1 Crisps and Snacks manufacturer, has brought four of its leading single serve snack brands together under a new 99 Calories or less banner. The range which includes much-loved, multi-million pound brands;Quavers, Wotsits, Square...From the archive
November 05, 2009
Inspirepack retail ready Shelf and Display unit for Walkers Sensations wins UK packaging award
Breaking the stranglehold of DS Smith and Smurfit Kappa, who accounted for all of the finalists last year in this hotly contested category, Inspirepac just pipped DS Smith's Louth site to this year's top prize, thanks to an entry hailed by judges for i...From the archive
July 08, 2009
Pepsico reformulation case study (FDF: Recipe for Change)
“At PepsiCo, our goal is to support healthier lifestyles by providing a range of great-tasting products that are as healthy as possible. We're very proud of the work we've done to transform the nutritional profile of some of the nation's favourite foo...From the archive
