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Walkers
Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
June 10, 2009
Frito-Lay offers local potato chips
Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.From the archive
June 02, 2009
Walkers launches Brit Trips remake: Gary's Great Trips
Walkers, the UK’s no.1 crisps and snacks manufacturer, is back on TV with a multi million pound advertising campaign for its Gary’s Great Trips on-pack promotion. This exciting promotion offers shoppers genuine value by collecting points which can be e...From the archive
May 08, 2009
Builders Breakfast winning flavour in Walkers 'do us a flavour' campaign
Walkers, the UK’s No.1 crisps and snacks manufacturer, today announces Builders Breakfast as the winning flavour of its hugely successful ‘Do us a flavour’ campaign. Receiving a massive 232,000 votes, Builders Breakfast will now become a permanent flav...From the archive
April 20, 2009
Pepsico/Frito-Lay releases First quarter results
PepsiCo, Inc. (NYSE: PEP) today reported first-quarter 2009 results that reflected solid top- and bottom-line performance on a constant currency basis. The company delivered 6 percent constant currency net revenue growth. The company's first-quarter c...From the archive
