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Walkers
Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
April 08, 2009
Red Sky Potato Chips TV advertisement starts April 11
Red Sky, the new premium potato chip brand, is being supported by a major TV advertising campaign. The Red Sky Potato Chips TV advertising starts April 11, 2009 for five weeks.Featuring the strap-line ‘From Nature’s Kitchen’, the exciting animated adve...From the archive
March 18, 2009
Potato Chips: Fried, Kettle Fried or Continuously Kettle Fried
Pepsico's new Red Sky Potato Chips are fried in a new way: these potato chips are continuously kettle fried. The idea behind continuously kettle frying is to replicate the typical time-temperature profile of the classical kettle frying process, but in a continuous fryer. This is not as easy as it may seem...From the archive
March 16, 2009
Walkers launches upmarket crisp brand
Britain’s biggest crispmaker, Walkers, is aiming to take a bite out of the market for posh crisps by launching its own upmarket brand, Red Sky. Walkers does not appear anywhere on the packaging, presumably because the Leicester-based company did not fe...From the archive
March 15, 2009
Squirrels are going nuts for Walkers SQUIRREL flavoured crisps
The furry creatures just couldn't stop themselves making a dive for the Cajun squirrel snacks as soon as wildlife lovers Nigel and Camilla Cullum put a packet on their bird table. The Cajun Squirrel crisps are one of six new Walkers flavours, launched ...From the archive
