Walkers is a leading United Kingdom potato chips and savory snacks brand owned by PepsiCo. The brand offers a wide range of potato chips and snack products in the UK market, including Walkers crisps, Sensations, Wotsits, Quavers and Sunbites, and is one of the best-known snack brands in the United Kingdom.
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July 04, 2008
Walkers Baked now in larger 37.5g package
Walkers, Britain's No.1 crisps and snacks manufacturer, is set to drive growth of its leading better-for-you brand, Walkers Baked, with a larger 37.5g pack aimed at the Impulse channel.Walkers Baked is the most successful launch in the Crisps and Snack...From the archive
July 02, 2008
Ian Ellington set to head Walkers marketing team
PepsiCo UK has drafted in Mars strategy chief Ian Ellington as vice president of marketing for its Walkers business. He joins from Mars UK, where he has worked for the past 17 years. The move marks a departure in Pepsico’s strategy of promoting from ...From the archive
June 25, 2008
Doritos Collisions hit the UK crisps and snacks market
Walkers, Britain's No.1 crisps and snacks manufacturer, is continuing to drive sales of its £93m Doritos brand with the launch of an innovative new range – Doritos Collisions – which takes two bold, complementary flavoured chips and puts them in one s...From the archive
April 24, 2008
PepsiCo Reports First Quarter 2008 Results
PepsiCo reported first-quarter earnings per share of $0.70. The Company delivered strong operating results with 13% net revenue and 10% division operating profit growth. PepsiCo Chairman and CEO Indra Nooyi said, "We delivered a strong first quart...From the archive
