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Walkers
Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
October 24, 2008
Walkers 'Do us a Flavour' campaign attracts over one million entries
Walkers has had more than 1.1m entries and substantial web visits for its 'Do Us A Flavour' competition, asking the public to suggest a new crisp flavour for a £50,000 prize and 1% share of future royalties.Walkers expected 250,000 entries when the cam...From the archive
October 02, 2008
PepsiCo Marks Progress Toward Sustainability Goals: Advancing on Water, Electricity & Fuel Saving Initiatives
PepsiCo (NYSE: PEP ) announced today that it has made significant progress toward its long-term environmental sustainability goals, which include reducing water consumption by 20 percent, electricity consumption by 20 percent and fuel consumption by 25...From the archive
September 30, 2008
Walkers relaunches Monster Munch Crisps
Following the successful revival of Cadbury's Wispa chocolate bar, which was re-released last year in response to reportedly overwhelming consumer demand, the lurid corn snack has been reborn. And Walker's Crisps, which manufactures Monster Munch, has ...From the archive
September 16, 2008
Adwatch reviews: Walkers 'Do us a Flavour'
Logan Wilmont, executive creative director of Draftfcb, reviews the Walkers TV commercial 'Suggest a flavour', which had the highest recall with the public in the weekly Adwatch ranking for 17 September.Straight in at number one, this is the stuff ever...From the archive
