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Walkers
Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
November 04, 2007
Euromonitor: 2007 snack sales growth close to 2 percent
The sweet and salty snack industry has suffered a lower sales growth rate in 2007 due to negative press over rising obesity rates, but sales still increased by almost two per cent in 2007, according to Euromonitor analyst Irina Kazanchuk.PepsiCo has b...From the archive
October 26, 2007
UK Food and drink manufacturers (FDF) pledge to cut packaging and food waste
Food and drink manufacturers pledged to considerably cut packaging and food waste by 2010, in a five point plan initiated by their trade body, the Food and Drink Federation (FDF).The industry want to reduce the 4.6 million tonnes of food packaging tha...From the archive
October 13, 2007
Golden Wonder uses diamond jubilee for an 'attack' on Walkers
Crisp-maker Golden Wonder has launched a diamond jubilee (60 year) 'counter attack' to regain the home territory lost to ex-England striker Gary Lineker and his Walkers XI.The fight-back is being led by mother-of-five Della Daly, who has been put in c...From the archive
September 28, 2007
Wholegrain first for Walkers
Staff at the Walkers factory in Coventry have helped launch the firm's first wholegrain snack, SunBites. Sunbites are manufactured exclusively at the Coventry site. Walkers has invested more than £13 million in the research and development of SunBites.From the archive
