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Walkers
Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
September 06, 2007
Walkers shuns TV for DM in £3m campaign for SunBites
Walkers Snacks is shunning television in favour of a sampling and direct mail campaign that will target health professionals, as well as consumers, for the £3m launch of its new SunBites brand. The wholegrain crisps will be launched on September 17. ...From the archive
September 01, 2007
Walkers launch of the year: wholegrain Sunbites
Walkers is launching its first ever wholegrain snack, Sunbites. Targeting consumer looking for ‘better for you’ products, Sunbites are made with whole wheat, oats and corn. Each bag contains around a third of the suggested daily amount of wholegrains...From the archive
August 01, 2007
Walkers apologises if crisp packets cause offence to flood-stricken potato growers
Chips company Walkers has apologised for the wording on the back of its packets, which it admits could cause offence to farmers because of the current flooding crisis. Currently chips packets carry the message: “Muddy Good Potatoes! Everyone complains...From the archive
July 20, 2007
National Farmers Union welcomes Walkers committment to use 100% British potatoes
NFU President Peter Kendall has welcomed the move by Walkers Snackfoods, which is a reaction to customer comments on the sourcing of its ingredients. Reducing the company's food miles and carbon footprint was also part of the decision. Peter Kendall sa...From the archive
