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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
Profit Machine: Pepsico Frito-Lay North America snack division delivers fat operating profits, fueled by traditional chip brands like Lay`s, Doritos, Cheetos, Ruffles and Tostitos (Courtesy: Wall Street Journal / FactSet / Pepsico 10-K reports)
December 12, 2016
PepsiCo Wants to Sell Healthy Food, Consumers Want Chips
Pepsico is a company pulled in two different directions. Chief executive Indra Nooyi has vowed to turn the maker of Fritos, Cheetos, Lay’s and Pepsi into a health juggernaut. But while consumers say they want to eat healthy, often what they really want is chips.
From the archive
Doritos Loaded, a bite-sized, triangle-shaped snack loaded with melted cheese and covered in a crispy Doritos-flavored crust can be found in the freezer aisle across the United States.
November 04, 2016
Frito-Lay brings Doritos to the Freezer Aisle: Doritos Loaded
Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its boldest nacho snack yet: Doritos Loaded, a bite-sized, triangle-shaped snack loaded with melted cheese and covered in a crispy Doritos-flavored crust.
From the archive
PepsiCo Performance with Purpose Infographic
October 18, 2016
PepsiCo Launches 2025 Sustainability Agenda
PepsiCo, Inc. has announced an ambitious global sustainability agenda designed to foster continued business growth in a way that responds to changing consumer and societal needs.
From the archive
Lay's is bringing back three all-star potato chips flavors:Lay's Smoked Gouda & Chive, Lay's Chicken & Waffles and Lay's Wavy Truffle Fries.
October 02, 2016
Lay's Favorite Potato Chips Flavors Return to US Store Shelves for a Limited Time
This fall, the Lay's brand is opening its flavor vault and bringing out three all-star potato chips flavors:Lay's Smoked Gouda & Chive, Lay's Chicken & Waffles and Lay's Wavy Truffle Fries.
From the archive