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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips
February 21, 2024
LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton
Lay's® debuts of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips.
Frito Lay Snack Index
February 10, 2024
Frito-Lay announces the annual Super Bowl Snack index: how you will snack on game day - on your couch
The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better.
Cheetos Crunchy Buffalo
January 26, 2024
Cheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo--Hitting Store Shelves Just in Time for Super Bowl LVIII
Buffalo Wings have had their moment in the spotlight, so to show that being the best isn't all it's cracked up to be, Cheetos is proud to step in and claim the title of the second-best Buffalo thing.
Potato Expo 2024 Registration
January 25, 2024
Potato Expo 2024 Shines in Austin with 2320 Attendees, Paving the Way for Las Vegas Edition on Jan 14-15, 2025
In a dazzling display of innovation and collaboration, the Potato Expo 2024 concluded on Jan 11th, leaving 2320 attendees and 216 exhibitors with an announcement of Potato Expo 2025, Las Vegas.