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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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Lay's Andians
August 03, 2010
PepsiCo construirá en Perú un centro de investigación en tubérculos y raíces con una inversión de 3 millones de dólares
La multinacional PepsiCo, fabricante de refrescos y de otros productos alimentarios, invertirá en Perú más de 200 millones de dólares en los próximos cinco años, anunció hoy su presidenta ejecutiva, Indra Nooyi, tras reunirse con el gobernante de este ...
From the archive
July 26, 2010
Frito-Lay brings 'rural' to the big city
Lay's®, America's favorite potato chip and a leading brand from PepsiCo's Frito-Lay division, unveiled today a mobile greenhouse designed to bring a rural farm experience to the center of metropolitan areas across the country.  The six-city "Lay's...
From the archive
July 23, 2010
Pepsico's Q2 results;Snack volume and sales developments by region
Pepsico released earlier this week the results for Q2. PotatoPro lists for you some exerpts related to the savory snack sector.    PepsiCo Chairman and CEO Indra Nooyi on the Q2 results: "We posted a solid second quarter, exceeding our core consta...
From the archive
July 22, 2010
Lance, Snyder's of Hanover Merge to Bolster Distribution of Salty Snacks
Lance Inc., the maker of Cape Cod potato chips and Stella D’oro cookies, agreed to merge with pretzel maker Snyder’s of Hanover Inc. to improve distribution of the companies’ snacks.Lance investors will receive a one-time dividend of $3.75 a share, the...
From the archive