Primary tabs

Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
A subsidiary of:
Product Types offered by this company
Brands
News for this Company
Lance, Diamond Foods reported to bid for Kettle Foods
February 04, 2010
Lance, Diamond Foods reported to bid for Kettle Foods
Bloomberg/Businessweek reports that Lance Inc. and Diamond Foods Inc. are among the bidders for premium potato-chip maker Kettle Foods, referring to people familiar with the matter.PepsiCo Inc. is also bidding, said the people, who asked not to be name...
From the archive
February 03, 2010
New PotatoPro Newsletter: Food Ingredients: Real Simple
Consumers have a strong aversion to difficult terms they do not understand. This is not a new trend and for many years food companies are working to "clean up their labels". But it seems this trend is gaining importance.   Read this Newsletter
From the archive
SunChips 100% Compostable Chip Bag in March on Canadian store shelves
February 03, 2010
SunChips 100% Compostable Chip Bag in March on Canadian store shelves
Today the SunChips(R) brand, Frito Lay Canada's (a division of PepsiCo) popular line of multigrain snacks, is introducing the world's first 100% compostable chip bag. This green innovation, a first-of-its kind initiative, will change the way Canadians ...
From the archive
Trading down not as prevalent down under
January 26, 2010
Trading down not as prevalent down under
Latest research from Leatherhead’s Global Food Markets database suggests that the key food sectors in Australia are weathering the global recession well. Although there are signs that consumers have begun to economise during the slowdown, many sectors ...
From the archive