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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
September 10, 2008
Labour troubles at Frito-Lay India
Troubled with labour problems for the past four months, FritoLay India, a unit of PepsiCo Holdings Ltd, is now planning to shift its production base from Punjab to its other locations in Kolkata and Pune. It had shut down its industrial production earl...
From the archive
Frito-Lay for news
August 28, 2008
Pepsi buys Serbian potato chips maker Marbo Product
PepsiCo Inc. has increased to 100% its stake in Serbian potato chips producer Marbo Product for an undisclosed sum, Serbian news agency Tanjug reported on Wednesday. Marbo Produkt employs more than 1,000 people in Serbia, Croatia, and Bosnia-Herzegovina.
From the archive
August 25, 2008
Frito-Lay launches new initiative to position potato chips as a snack that belongs in a healthy diet
The July issue of Better Homes and Gardens introduced Frito-Lay’s new advertorial (an advertisement that looks like editorial content). Titled “Keeping up Like the Joneses,” it features a photo of a mother and her three children bringing groceries in ...
From the archive
August 14, 2008
Floods hurting potato chip processors in US Midwest
The damaging Midwest floods hurt the potato crop, which is now starting to be felt by chip processors and other companies. The floods cut supply and is driving up prices. Right now potato prices are up 10 to 25 percent. The owner of Mike's Mrs. Potato ...
From the archive