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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
January 28, 2012
Clemenger BBDO and PepsiCo honour the humble Smith's chips in Australia
Clemenger BBDO Sydney and PepsiCo have launched the first new campaign for Smith's potato chips in almost two years.
From the archive
January 26, 2012
PepsiCo to step up potato procurement in West Bengal
Potato farmers in West Bengal can look forward to some respite from market volatility next year.
From the archive
January 18, 2012
Lay's Baked in India launched to expand health portfolio
India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.
From the archive
Sustainability: It's the right thing to do
January 16, 2012
Sustainability: It's the right thing to do
They all had slightly different ways of expressing it, but when panelists at the Potato Expo 2012 discussed sustainability, their message came down to three words known as the triple bottom line: people, planet, profit.
From the archive