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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
Frito-Lay for news
January 23, 2009
Frito-Lay reissues distribution rights for the Russian Federation to the Bottling Group LLC
On January 14, 2009, PepsiCo Holdings LLC, a subsidiary of Bottling Group, LLC ("PCH"), and Frito Lay Manufacturing LLC, a subsidiary of PepsiCo, Inc. ("FLM"), entered into an agreement relating to the sale and distribution of cert...
From the archive
Frito-Lay for news
January 15, 2009
Frito-Lay expands West Bengal Potato Chips plant.
At a time when global recession has hit investments across the world, Pepsico has decided to invest Rs 250 crore more in its Frito-Lay potato chips plant at Sankrail in Howrah district, West Bengal.The new investment will give a boost to potato produc...
From the archive
Kurkure for news
January 15, 2009
Frito-Lay’s factory in Sankrail is caught in a stand-off over land possession
The snack-food division of PepsiCo Inc.’s Indian unit finds itself caught in a miniature version of the stand-off in Singur that led to Tata Motors Ltd driving its dream small car project out of West Bengal to Gujarat.
From the archive
Frito-Lay for news
January 08, 2009
Frito-Lay Aims to Improve Its Chips' Image
This news just in: Lay's potato chips are made from potatoes. To combat the perception of the snack as overprocessed, the ubiquitous chip is mounting a multimillion-dollar campaign from agency Juniper Park, Toronto, that underscores the fact that the p...
From the archive