Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.
Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.
Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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November 20, 2008
PepsiCo stands by 2008 earnings outlook
PepsiCo Inc reiterated its full-year 2008 earnings outlook on Thursday and said it would discuss innovation plans for 2009 for its North American beverage unit later in the day. Pepsi, which makes Pepsi-Cola drinks, Frito-Lay snacks and Quaker foods, h...From the archive

November 13, 2008
Analysts say snacks sales held up under pressure from higher prices, consumer worries
Analysts said Thursday that new data showed snacks sales are holding up in the tough economy. "Snack trends have held up despite deteriorating macros and price increases,"Morgan Stanley analyst Bill Pecoriello told investors in a research not...From the archive

November 11, 2008
Frito-lay closes Mission (TX) snack manufacturing plant
San Antonio Express News reports that snack maker Frito-Lay closed its manufacturing plant in Mission on Nov. 5, 2008. The closure affected 62 employees. The report is based on recent Texas Workforce Commission filings. The Mission Frito-Lay plant, whi...From the archive

November 05, 2008
South African Health Department considers Simba Sunbites 'No MSG' claim misleading
The South African Advertising Standards Authority (ASA) directorate recently considered a complaint by a Kevin Harris that the claims featured in the TV advert for Simba Sunbites chips - "no added MSG;no tartrazine;no trans fat"- portray the...From the archive
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