Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.
Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.
Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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Frito-Lay North America (FLNA)
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July 15, 2008
Do Consumers Care that Frito-Lay's Sun Chips are Solar Powered? Apparently.
It’s getting harder to find a brand that doesn’t claim to be green. But, do they have a solar power factory? Is the rest of their energy use offset by energy credits? And, are they rebuilding a town that was virtually wiped out by a tornado? Not likely...From the archive
July 09, 2008
Frito-Lay Leases Build-to-Suit Facility in Ft. Myers for Distribution Center
Snack maker Frito-Lay has signed a long-term lease for a 35,000-square-foot, build-to-suit distribution facility in Fort Myers, FL. The building will include state-of-the-art racking and distribution equipment, a 30-foot clear height and 5,000 squar...From the archive
July 09, 2008
EU Companies Doing More Than US to Prevent Obesity
European-based food companies are edging ahead of their US rivals in addressing health and wellness concerns relating to their businesses, says a recent report from Insight Investment and JP Morgan. The report looked at the effectiveness of 10 of the w...From the archive
July 09, 2008
New Zealand Advertising watchdog slams snack ad for stimulating overconsumption
A snack food promotion accused of encouraging children to eat the equivalent of more than a kilogram of fat has been stung by the Advertising Standards Authority. The authority upheld a complaint by the Ministry of Health that Bluebird Foods' "R...From the archive
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