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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
December 07, 2007
Umami in the food industry and at home
The food industry is embracing umami as part of an effort to deliver highly flavored foods to consumers while also cutting back on fat, salt, sugar and artificial ingredients.    It was identified in the early 20th century by Kikunae Ikeda, a Japanese ...
From the archive
The potato consumption in India
December 05, 2007
Check out the Potato Industry in India
Last week I received more information on one of the two (!) large potato conferences next year in India, so I decided this was a good time to pay attention to the fast changes in the Indian Potato Processing industry.
From the archive
Frito-Lay goes Indian to up its market share
December 04, 2007
Frito-Lay goes Indian to up its market share
Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...
From the archive
December 04, 2007
Frito-Lay recognized by EPA for efforts to reduce water use
Frito-Lay Inc. was one of the six winners recently recognized by the Environmental Protection Agency for their efforts in reducing, reusing and recycling water. The Plano, Texas, snack food maker earned the 2007 Water Efficiency Leader (WEL) award for...
From the archive