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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
Lady Rosetta potato variety
March 14, 2013
Gujarat potato farmers love Lady Rosetta
Red, right size and low on sugar, Lady Rosetta is the flavour of the season for north Gujarat’s farmers.
From the archive
Kurkure for news
March 11, 2013
India: PepsiCo's salty snack brand Kurkure is back with a whole new family
PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.
From the archive
Matutano lanza nueva gama de aperitivos en España
March 03, 2013
Matutano lanza nueva gama de aperitivos en España
Matutano, marca de PepsiCo, lanza una nueva gama de productos de aperitivo compuesta por Matutano Aperitivos, Matutano Snacks de Patata y Matutano Redes. Esta nueva familia se presenta con una bolsa más grande y que además es transparente.
From the archive
Beer-Battered Onion Ring Flavored Potato Chips introduced by Ruffles (Frito-Lay)
February 26, 2013
Beer-Battered Onion Ring Flavored Potato Chips introduced by Ruffles (Frito-Lay)
Starting today, Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is bringing guys the awesome flavor and delicious crunch of one of their favorite snack foods — beer-battered onion rings — to a potato chip.
From the archive