ITC Limited

Company Description

ITC Limited is an Indian telecommunications giant and cigarette manufacturer diversifying in the Consumer Packaged Goods market, including the snack foods sector with its brand "Bingo!".

Bingo was launched in 2007 and managed to capture an 11% market share of the Indian snack market within 6 months of its launch.

Bingo now has 4 sub brands: Bingo! Yumitos (potato chips), Bingo! Mad Angles (variations on the tortilla chip), Bingo! Tedhe Medhe (a spindle shaped format) and Bingo! Tangles ( a 3D style snack)

ITC is also the parent company of Technico Agri Sciences, a global producer of minitubers.

ITC produces frozen potato products, french fries as well as potato specialties, branded ITC Master Chef

Subsidiaries and Factory Locations

Technico Pty Ltd

The Australian company Technico Pty Ltd call themselves an Agri-biotech company. They own the technology of the technituber. Taken over by Indian ITC Limited in August 2007

Product Types offered by this company

Brands

News for this Company

December 07, 2009

India's potato output may rise to 8 per cent in 2009-10

The scare of light blight attack in Karnataka not withstanding, India’s potato output could rise by six per cent to eight per cent in 2009-2010, according to traders and analysts. In 2008-09, the output was placed at 260 lakh tonnes, down from the high...

From the archive

November 02, 2009

Lays remains the dominant snack brand in India

In India, Frito-Lay has staved off the challenge from ITC, its first serious national-level competitor in the Indian savory snacks market. With a dominant market share in the Rs 3,000-crore branded salty snacks category, the firm says it is fast-tracki...

From the archive

September 10, 2009

Potato prices to remain firm till November (India)

With prevailing prices of potato ruling at Rs 18-20 kg, the potato seed companies are expecting the acreage to increase by 5-6% from 16 lakh hectares in 2008-09. Experts say this could double potato seed prices during the rabi season. "For the pas...

From the archive

July 13, 2009

Will ITC Foods make its first Profit?

After the initial struggle, ITC Foods is finally making its presence felt through its parent’s distribution muscle.ITC Foods, which entered the market in 2001, is the smallest business in the Rs 23,000 crore ITC Group. But the conglomerate’s eight-year...

From the archive