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Jack Link's

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Jack Link's is an American snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986.

Jack thought of the idea to make jerky while hunting with his family. He used his great-grandfather's Old World recipes. They are known for their 'Messin' with Sasquatch' ads.

In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Bellevue, Nebraska; and its marketing office in Minneapolis.

On April 1, 2014, Jack Link's acquired Unilever's meat snack division in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.

News for this Company

Jack Link's and Frito-Lay Unite for An Iconic Collaboration Creating Epic New Snacks with Bold Flavors
April 10, 2023

Jack Link's and Frito-Lay Unite for An Iconic Collaboration Creating Epic New Snacks with Bold Flavors

In a first-of-its-kind mash-up, Jack Link's and Frito-Lay are combining Jack Link's high-quality meat snacks and Frito-Lay's fan-favorite flavors to offer snackers the new Jack Link's Doritos® Spicy Sweet Chili flavored and Flamin' Hot® flavored Original beef jerky and meat sticks.
Frito-Lay
June 11, 2009

Frito-Lay and Jack Link's Team Up to Launch New Line of Meat Snacks

PepsiCo's Frito-Lay North America division and Jack Link's today announced they have entered into an agreement in which Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link's brand, aimed at young adults with acti...