Potatoes USA

Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Product Types offered by this company

- Industry Associations

Brands

Potato Goodness

Trade Show Participation

Potato Expo 2026 Jan 06, 2026 - Jan 08, 2026

News for this Company

January 26, 2023

Diners will pay more for meals that include potatoes

A recent study of 1,500 patrons (consumers who eat out at restaurants) identified habits and opinions of restaurant patrons related to potatoes.

The U.S. Department of Agriculture’s Foreign Agricultural Service is awarding USD 202.7 million to more than 60 U.S. agricultural organizations to help expand export markets for U.S. farm and food products through the Market Access Program,

January 07, 2023

USDA Invests More Than USD 200 Million to Expand Agricultural Exports Through Market Development Programs

The U.S. Department of Agriculture’s Foreign Agricultural Service is awarding USD 202.7 million to more than 60 U.S. agricultural organizations to help expand export markets for U.S. farm and food products through the Market Access Program.

U.S. Potato Exports Still Impacted by Pandemic, but beginning to Recover. (Courtesy: Potato Grower Magazine)

December 17, 2022

United States potato export value increases as demand rebounds

Across the globe, restaurants are back to operating at normal capacity, borders are opening for tourism, and many consumers are looking for high-quality, nutritious food options, all leading to strong demand for US potatoes.

Retail Sales from July 1, 2018 - September 30, 2022 (USD)

December 03, 2022

US Retail Sales Soared for Potatoes July-September 2022

US Potato retail sales increased in dollar sales by 17.8% but decreased in volume sales by 2.1% from July - September 2022 compared to the same timeframe a year ago. Despite a small decrease in volume sales.