Potatoes USA

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Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

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News for this Company
USDA appoints new board members for Potatoes USA
March 05, 2022
USDA appoints new board members for Potatoes USA
The United States Department of Agriculture appointed 33 new or returning members to serve three-year terms on the National Potato Promotion Board, Dba Potatoes USA. The new members will be sworn in at the organization’s Annual Meeting in March.
United States
Historic display of U.S. chipping potatoes at a tradeshow in China
November 27, 2021
Historic display of US chipping potatoes at tradeshow in Shanghai, China
This historic event, which is helping to pave the way for commercial shipments of U.S. chip-stock to China, was marked with a ribbon-cutting ceremony and speeches by U.S. government officials and representatives from Potatoes USA.
China
United States export of frozen potato increased by 30 percent in Q3 (YOY) in COVID rebound. Export to Mexico increased 63%
November 20, 2021
United States export of frozen potato increased by 30 percent in Q3 (YOY)
U.S. exports of frozen potato products increased by 30% for the July – September 2021 quarter compared to 2020. These increases were led by a 63% increase to Mexico
United States

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This content was last updated on September 14, 2025

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Potatoes USA (United States Potato Board)

  • 4949 S. Syracuse St. #400
    Denver Colorado 80237
    United States

United States
United States
Colorado
Colorado
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