Potatoes USA

Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Product Types offered by this company

- Industry Associations

Brands

Potato Goodness

News for this Company

July 23, 2020

US Potato Sales at Retail See 32% Increase in Volume Since March 16

Retail potato sales in the United States are soaring, increasing 31% in dollar sales and 32% in volume sales between March 16, 2020 and June 14, 2020, according to IRI.

June 10, 2020

Potato sales at retail soar in the US

Retail potato sales soar, increasing 10.4% in dollar sales and 9.3% in volume sales between July 1, 2019, and May 19, 2020, according to IRI. All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales, according to a report by Potatoes USA.

April 08, 2020

2019 a Banner Year for Potato Sales - 2020 Very Concerning

The utilization of U.S. grown potatoes increased by 3.3% in volume in 2019 compared to 2018, an increase of 1,183 million pounds.

Potatoes USA is the marketing organization for the 2,500 commercial potato growers operating in the United States. Potatoes USA, was established in 1971 by a group of potato growers to promote the benefits of eating potatoes.

April 01, 2020

Potatoes USA Elects 2020-2021 Leadership

Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected its new leadership during its 48th Annual Meeting on March 11. The newly elected Chairman and Executive Committee will lead the 99 board members through 2020-2021.