Potatoes USA

Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Product Types offered by this company

- Industry Associations

Brands

Potato Goodness

News for this Company

Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits

September 02, 2018

Rebranding Potatoes: Real Food. Real Performance

Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits

Fresh potato sales in Retail, June 2018 (Courtesy: IRI / Potatoes USA)

August 05, 2018

Retail Potato Sales United States in June: Volume Down, Value Up

According to the latest numbers provided by potatoes USA, the total volume of potatoes sold at retail in the United States was down 3.2% in June 2018 compared to June 2017, though the value did increase 1.1%.

Guatemala's potato production has seen great progress in recent years, in part as a result of increased import of high quality seed potatoes.

May 31, 2018

Guatemala Lifts US State Origin Restrictions for Potato Imports

Fresh and seed potatoes from all US states are now permitted entry into Guatemala, a welcome expansion of market access from only one state (Idaho) four years ago.

May 03, 2018

USDA looking for nominees for the National Potato Promotion Board

The U.S. Department of Agriculture (USDA) is seeking nominees to fill 56 producer and two importer member seats on the National Potato Promotion Board.