Potatoes USA

Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Product Types offered by this company

- Industry Associations

Brands

Potato Goodness

News for this Company

October 14, 2010

Fresh Demand Working Group trial potato promotion failed

Last fall, a motivated group of potato industry members set out to find a way to create short-term demand for potatoes that goes beyond the traditional coupon or price cut, but wasn’t a consistent, long-term demand catalyst.

From the archive

October 12, 2010

New Research Shows Potatoes Can Be Part of a Weight Loss Regimen

Research just released by the University of California, Davis and the National Center for Food Safety and Technology, Illinois Institute of Technology demonstrates that people can include potatoes in their diet and still lose weight.

From the archive

October 12, 2010

Nuevo estudio demuestra que las papas pueden hacer parte de un régimen de adelgazamiento

La investigación que acaba de publicar la Universidad de California, Davis y el Centro Nacional de Inocuidad de los Alimentos y Tecnología, organismo perteneciente al Instituto de Tecnología de Illinois, demuestra que las personas pueden incluir la pap...

From the archive

October 05, 2010

US export of potato products remains strong

Exports of US potatoes and products for July 2009 through June 2010 (MY09/10) totaled 1,229,853 metric tons (MT) valued at $1,172,702,250.This is a decline of 0.67 percent in volume and 2.69 percent in value from the previous year’s record levels.

From the archive