Potatoes USA

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Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

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News for this Company
Consejo de la Papa de los Estados Unidos publica su estrategia en Internet
August 10, 2010
Consejo de la Papa de los Estados Unidos publica su estrategia en Internet
Con el inicio de un nuevo año fiscal, el Consejo de la Papa de los Estados Unidos (USPB, por sus siglas en ingles) ha publicado en línea la estrategia que sus programas seguirán para cumplir los objetivos propuestos. Se encuentra en ingles en http://ww...
From the archive
United States
July 22, 2010
Sri Lankan potato producers pleased with US cultivars
The United States Potato Board (USPB) Team Seed conducted a market visit to farms and growing regions in Sri Lanka during May 2010. Sri Lankan producers growing US varieties are unanimous in their approval of cultivars and selections sourced from the U...
From the archive
Sri Lanka
July 11, 2010
Potato Industry works at ways to build foodservice sales
With restaurant sales down over the last year or so, potato shippers and marketing directors are looking at options to get their product on more plates.Some say that progress has been made.“It’s slowly coming back,” said Kevin Stanger vice president of...
From the archive
United States
July 07, 2010
Mashed potato in foodservice on the rise
Mashed potatoes in foodservice operations are up 29% in the past four years. In Q1 2006, the top 350 chain restaurant menus listed 1,749 mashed potato menu items. In Q1 2010, there were 2,256. This is an important and positive trend for potatoes in foo...
From the archive
United States

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This Company page was last updated on September 14, 2025

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Potatoes USA (United States Potato Board)

  • 4949 S. Syracuse St. #400
    Denver Colorado 80237
    United States

United States
United States
Colorado
Colorado
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