Potatoes USA

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Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

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News for this Company
US Dehy Draws Record Attention at Food Ingredients Asia Trade Show
July 02, 2024
Potatoes USA Awarded USD 6.5 Million in RAPP Funding
In October 2023, Secretary of Agriculture Tom Vilsack launched the Regional Agricultural Promotion Program (RAPP) to build demand for American food and farm exports in high-potential markets around the world.
United States
Potato Museum with antique equipment at Schroeder's Farms
May 01, 2024
Patience, Persistence, Adaptability: The Schroeder Family’s Five Generations of Farming Legacy at Schroeder Brother’s Farms
The Schroeder Brother’s Farms in Antigo, Wisconsin, founded by Eric Schroeder’s family in 1879, has been around long enough to have its own potato museum on site.
United States
US Dehy Draws Record Attention at Food Ingredients Asia Trade Show
April 29, 2024
USDA Appoints 32 Members to Potatoes USA’s Board of Directors
The U.S. Department of Agriculture (USDA) has announced the appointment of 32 members to Potatoes USA’s Board of Directors.
United States

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This content was last updated on September 14, 2025

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Potatoes USA (United States Potato Board)

  • 4949 S. Syracuse St. #400
    Denver Colorado 80237
    United States

United States
United States
Colorado
Colorado
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