Potatoes USA

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Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

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News for this Company
USPB President Tim O'Connor calls for strategic approach to improve potato sales
March 12, 2009
USPB President Tim O'Connor calls for strategic approach to improve potato sales
The potato industry needs innovation to create a long-term rise in demand, U.S. Potato Board President Tim O’Connor said at the group’s annual meeting.“There’s a difference between increasing demand and just getting a temporary sales bump,” O’Connor sa...
From the archive
United States
USPB Partners with local Chinese Importer to host Successful US Dehy Bakery Seminar
March 06, 2009
USPB Partners with local Chinese Importer to host Successful US Dehy Bakery Seminar
Partnering with importers and distributors in country is critical to the success of increasing the use of US dehydrated potatoes in foreign markets and is an important strategy under the USPB long range plan. The USPB recently worked with Shanghai Yun...
From the archive
China
February 19, 2009
Japanese Consumers enjoying hamburger buns made with 25% US Dehydrated Potatoes
Zopf, a Japanese bakery which operates a retail bakery outlet, conducts internet bakery sales and supplies restaurants, recently launched a hamburger bun made with 25% US dehydrated standard potato flakes. The restaurant, “R-S”, along with others, is p...
From the archive
Japan
US Dehy Draws Record Attention at Food Ingredients Asia Trade Show
December 17, 2008
US Dehy Draws Record Attention at Food Ingredients Asia Trade Show
The United States Potato Board’s (USPB’s) Dehydrated Potato Program attracted a record number of interested attendees at the 2008 Food Ingredients Asia Trade Show.
From the archive
United States

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This Company page was last updated on September 14, 2025

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Location
Potatoes USA (United States Potato Board)

  • 4949 S. Syracuse St. #400
    Denver Colorado 80237
    United States

United States
United States
Colorado
Colorado
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