Sabritas is a top snack brand in Mexico. Founded in 1943, it is renowned for the quality, variety and flavors of its products, and serves as the umbrella brand under which PepsiCo markets Frito-Lay products in Mexico.
Sabritas is also the name brand for its own line of potato chips, and manufactures and markets several local brands such as Doritos, Cheetos, Tostitos, Fritos, Crujitos, Poffets, Rancheritos and Sabritones.
Sabritas is headquartered in Mexico City and has ten production plants.
PepsiCo acquired Sabritas in 1966.
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January 21, 2009
Sabritas inaugura planta de tratamiento de aguas en su planta de México
Con la presencia del Gobernador de Sonora, Eduardo Bours Castelo, y el Presidente de Región Sabritas en México, Centroamérica y el Caribe, Pedro Padierna Bartning, este jueves fue inaugurado el sistema de tratamiento de aguas residuales de la Planta Ob...From the archive
December 11, 2008
La crisis empuja la venta informal de papas fritas en México
Con carteles en los cruceros y entradas a las estaciones de metro en la Ciudad de México se anuncia y vocea la oportunidad de comprar dos paquetes de papas Sabritas por cinco pesos, promoción que según los vendedores es “muy llamativa en momentos de cr...From the archive
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