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Senselet Food Processing PLC

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Company Description

Senselet Food Processing is a potato processing company in Ethiopia producing potato chips. The company was set up in 2015 by Veris to contribute to developing the potato value chain.

Ethiopia is a country that has substantial potential for growing potato but this potential has been largely untapped.

The potato value chain is underdeveloped due to a shortage of high quality seed varieties, seed producers, technology, logistics, storage, potato knowledge and processing capacity. Senselet invests in the potato value chain and wants to link farmers to the market.

Senselet’s factory has been set up in accordance with European standards and knowledge and produces high quality potato crisps, branded as Sun Chips, that are sold locally in the Ethiopian market.

Senselet aims to contribute to food security by helping to increase availability of potatoes, increasing farmer income and building a more stable potato value chain. More than one million farmers grow potatoes in Ethiopia, but yields are estimated around 20% of the potential.

Training of farmers, better seed and other inputs, better storage and long term off-take agreements for potatoes that reward quality will result in an improvement of the potato value chain and incomes of smallholder farmers through stable prices and higher yields.

This will start the fly wheel of more investment, higher quality and more productivity.
 

Senselet Food Processing is a potato processing company in Ethiopia producing potato chips. The company was set up in 2015 by Veris to contribute to developing the potato value chain.

Senselet Food Processing is a potato processing company in Ethiopia producing potato chips. The company was set up in 2015 by Veris to contribute to developing the potato value chain.

Senselet is part of the project “Potato Processing in Ethiopia: missing link in the value chain” within the Facility for Sustainable Entrepreneurship and Food Security (FDOV) from de Rijksdienst voor ondernemend Nederland (RVO).

For this project Veris and Senselet partner with the Ministry of Foreign Affairs and receive particular support from the Embassy in Addis Abeba.

Wageningen University and Research (WUR) is knowledge partner and is involved on training of agronomists and smallholder farmers, advices on the potato value chain and procedures and systems with respect to amongst others food safety.

Senselet and Veris further cooperate with European seed potato companies and farmers that multiply seed potatoes in Ethiopia to provide seed to smallholder farmers and produce potatoes.
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Solynta's Latest Hybrid Potato Variety Shows Remarkable Late Bligh Resistance in Field Trial
August 22, 2023
Solynta's Latest Hybrid Potato Variety Shows Remarkable Late Bligh Resistance in Field Trial
Solynta's potato variety was the only one to survive the high late blight pressure in the field among three other commercial varieties planted alongside.
Solynta and PepsiCo Partner to Bring Hybrid Potato Seeds to Ethiopian Farmers
March 02, 2023
Solynta and PepsiCo Partner to Bring Hybrid Potato Seeds to Ethiopian Farmers
Solynta and PepsiCo’s Ethiopia-based Foods Unit, Senselet Food Processing PLC (Senselet), have launched a project to introduce hybrid true potato seeds (HTPS) to Ethiopia.
Senselet sells potato chips in a range of different flavours, mostly in large Ethiopian cities.
November 04, 2022
PepsiCo invests USD 40 million in its Senselet Snack Business in Ethiopia
PepsiCo is finalising an investment proposal of approximately USD 40 million (ETB 2 billion) to expand its Senselet snacks business in Ethiopia, and is considering the possibility of further investments in the country.
Senselet sells potato chips in a range of different flavours, mostly in large Ethiopian cities.
January 12, 2020
Pepsico becomes major shareholder in Ethiopian Potato Chips company Senselet
PepsiCo joins Veris as a major shareholder in Senselet Food Processing Plc in Ethiopia. Senselet, founded in 2015, today has a leading market position in Ethiopia with its SUN Chips brand that is being produced from locally sourced potatoes.
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