Walkers crisps
Walkers 'Do us a Flavour' campaign attracts over one million entries
Walkers has had more than 1.1m entries and substantial web visits for its 'Do Us A Flavour' competition, asking the public to suggest a new crisp flavour for a £50,000 prize and 1% share of future royalties.
Walkers expected 250,000 entries when the campaign began in July, but since the website launched it has seen a total of 2.4m sessions, with visitors spending an average of nine minutes online per session. At its peak in August, the website had 102,000 web sessions per day.
Walkers expected 250,000 entries when the campaign began in July, but since the website launched it has seen a total of 2.4m sessions, with visitors spending an average of nine minutes online per session. At its peak in August, the website had 102,000 web sessions per day.
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