Wendy's unveils new ad campaign

Wendy’s is set to debut its new advertising campaign — "Waaaay Better Than Fast Food"— on national television. The campaign, recently unveiled at Wendy's National Convention in Orlando, features photography of the chain's food.

Wendy's current "That's Right"campaign — with consumers donning red wigs as a symbol of enlightenment — has generated considerable attention for the brand, but has not sufficiently driven performance.

"We must raise the bar in 2008. To reinvigorate sales growth, we are executing our strategic plan, focusing on strengthening operations, launching new products and taking decisive action,"said chief executive officer and president Kerrii Anderson, adding that the chain’s food will be the focus of the advertising.