ConAgra Foods revamps its Look, pledges to deliver 'Food You Love'

Consumers are being let in on a secret: ConAgra Foods is the face behind the brands they’ve had on their shopping lists for years. The company revealed a new brand identity today that highlights the tremendous appeal of its products to consumers-- the brand behind food people love;food like Hunt’s tomatoes, Orville Redenbacher’s popcorn, and Healthy Choice meals.

The new identity was created after research with multiple stakeholder groups, including customers, revealed lack of association between ConAgra Foods and its popular brands. The logo itself features a new, more contemporary color palette along with a ‘spoon in plate’ icon designed to reinforce the company’s position as a leading food company. The tagline, “Food you love” reinforces the individual company brands that consumers love.

“Our new brand identity is an articulation of the essence of ConAgra Foods–making great food,” said ConAgra Foods CEO Gary Rodkin. “We’ve changed the company fairly dramatically over the past several years to get these strong brands and products at the core of everything we do.”