McDonald’s Corp. is eyeing opportunities to gain global market share by continuing to optimize its menu, updating restaurants and expanding tiered value and premium-item promotions, executives told analysts in a call following the company’s third-quarter earnings report.
Net income rose 9 percent and global same-store sales increased 5 percent for the quick-service chain of more than 33,000 global restaurants, during a quarter in which commodity inflation pressured margins significantly.
Officials remain confident in the fourth quarter and going into 2012, said chief executive Jim Skinner.
“The [worldwide] informal-eating-out industry is growing at a slow pace, so we continue to be in a market share battle,” Skinner said. “Any victories will continue to be hard-won.”
McDonald's: Incremental improvements to drive growth
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