McCain Cheesy Pizza Fingers wins NIQ BASES Breakthrough Innovation Award 2025 in India

McCain Foods India announced that its product McCain Cheesy Pizza Fingers has been honoured with the NIQ BASES Breakthrough Innovation Award 2025. The recognition places the product among an elite group of just 16 winners across categories in India, celebrated for redefining innovation, delivering strong consumer relevance, and achieving exceptional market performance.

The NIQ BASES Breakthrough Innovation Award is regarded as one of the most rigorous and respected recognitions in the FMCG industry. It acknowledges products that introduce genuine innovation while also demonstrating sustained success and a meaningful impact in the marketplace.
 

First-of-its-kind fusion snack gains national recognition

Launched as a first-of-its-kind fusion snack, McCain Cheesy Pizza Fingers combine pizza-inspired flavours with the convenience and appeal of a crunchy finger snack. Supported by strong consumer insights and McCain’s focus on quality, the product has resonated with families, children, and young adults seeking indulgent snacking options.

Mainak Dhar, Managing Director at McCain Foods India:

"We are delighted and humbled to receive the NIQ BASES Breakthrough Innovation Award 2025. This recognition is a testament to our deep consumer understanding, our passion for culinary innovation, and our commitment to delivering products that bring joy to every eating occasion. McCain Cheesy Pizza Fingers has struck a chord with consumers across the country, and this win motivates us to continue creating memorable food experiences."

Vijay Udasi, SA&I Head for NIQ in India:

"Innovation is more than making a change. It’s making a difference. And that’s exactly what the NIQ BASES Breakthrough Innovation Awards celebrate every year. NIQ BASES scrutinized over 4,000 innovations across 85 FMCG and OTC categories to identify 16 winners that are truly innovative and making a difference to consumers’ lives in India."

The award underscores McCain’s continued focus on product innovation, consumer-centric development, and category growth within India’s fast-evolving frozen food market.