The McCoy's crisp range has been revamped in light of strong retail growth, and the brand will have a new flavour added to the range, it has been announced.
United Biscuits (UBUK) has added the Sizzling King Prawn flavour to be out in January. To coincide with the new flavour launch, a promotional Value Classic McCoy's 18-pack will be in stores and supermarkets across the UK.
The company has also reduced the saturated fat content of its crisps by 30%. This comes after UBUK reduced the sodium content of the four main flavours of the McCoy's crisps by 25%.