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Monsanto, Cargill Offer Farmers Incentive For growing Low Linolenic Soy Variety Vistive

 Cargill
March 12, 2008
Monsanto Co. and Cargill Inc. are trying to persuade farmers in Iowa and elsewhere to grow the Vistive soybean variety.

The two companies began the recruiting effort Tuesday, offering 50 to 60 cents more a bushel for Monsanto's Vistive-brand low linolenic soybeans.

The Vistive soybeans have less trans fatty linolenic acid than normal soybeans, and soy processors need more growers to fulfill demand for healthier soy oil.

The demand has grown since restaurant chains such as McDonald's, KFC and Wendy's have switched to trans-fat-free oil. In addition, 20 states have proposed regulations restricting the use of oils high in trans fats. KFC is a unit of YUM! Brands

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To the snack industry and for the preparation of french fries, Cargill supplies Frying Oils and a range of Ingredients, including texturizers, flavor systems and salt. Frying oil brands include Clear Valley and eLitra high oleic canola oils.
McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 
The Wendy's brand is since September 30, 2008 owned by Wendy's Arby's Group Inc. Wendy's Old Fashioned Hamburgers® is the third largest quick-service hamburger restaurant chain in the world, with more than 6,700 restaurants in North America and international markets.
KFC has more than 18,000 restaurants in 115 countries across the globe. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.
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