United Biscuits' Mini cheddars 'Now with more cheese'

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United Biscuits

October 15, 2008

Source

The Publican

Improving on perfection is always a high risk strategy, but brand owner United Biscuits’ (UBUK) reckons Mini Cheddars are now better than ever.

An improved recipe has added even more cheesiness to the taste and aroma of the iconic pub snack.

The new recipe snack will feature an on-pack message confirming ‘Now with more cheese’.

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Pladis (UK) Limited (United Biscuits)
United Biscuits (UB) is a leading European manufacturer of biscuits. Until the sale of UB subsidiary KP Snacks to Intersnack - an agreement announced in December of 2012 - United Biscuits was also a leading manufacturer of nuts and savory snacks. Pladis (UK) Limited is trading name of United Biscuits.

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