Frito-Lay introduces 'Caffeine snacks' on Japanese market

Frito-Lay introduces 'Caffeine snacks' on Japanese market
January 27, 2009
Frito-Lay Japan has decided that "Coffee Crisp" should be more than just a pretty name. Their new Caramel Macchiatto and Green Tea Latte flavor corn chips pack two cups of coffee's worth of caffeine into each bag.

The so-called "caffeine snacks", just introduced to the Japanese market on January 19, are basically puffed corn bites that use real coffee, chocolate, tea and milk to provide a pleasing flavor that is, to most North Americans, very un-Fritos-like.

The sweet flavors also mask any residual bitterness from the star ingredient: caffeine. Each bag contains 150 mg of the eye-opening stimulant naturally found in coffee and, to a lesser degree, tea.

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