Bright Food Group Ltd. (Courtesy: China Daily)
Bright Food: Why a Chinese food company wants to gobble up Western outfits
Bright Food is a hungry company. The Shanghai government-controlled firm is reportedly among the bidders for GNC, an American nutrition-supplement chain. And it is pursuing a deal for Britain’s United Biscuits.
Although Chinese companies have bought old European or American brands in other industries such as personal computers and cars, they have not shown much of an appetite for food and drink so far. But as their global reach grows, the Chinese are developing a taste for Western snacks.
Although Chinese companies have bought old European or American brands in other industries such as personal computers and cars, they have not shown much of an appetite for food and drink so far. But as their global reach grows, the Chinese are developing a taste for Western snacks.
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