Sunchips compostable bag
    While Frito-Lay works to develop a next-generation compostable bag, it’s transitioning most SunChip flavors back to traditional packaging.

    SunChips Original snacks will remain in the current 100% compostable package, but packaging for all other SunChips flavors will be changed, Inspired Economist reports.

    In addition, once the new package is developed, Frito-Lay plans a slower rollout. The improved compostable bag will be featured in the SunChips Original flavor, allowing Frito-Lay to monitor consumers’ response.

    Frito-Lay has bet a lot on its compostable packaging – including a large marketing push. Leaving the original flavor in the compostable bag allows the company to save face, keep some aspects of the marketing campaign in place and avoid a backlash from environmentalists and other stakeholders.

    Frito-Lay says the move is aimed at addressing consumers’ feedback about the bag’s noise level. The new bag will also build on the bag’s environmental benefits.

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