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Frito-Lay to Yank SunChips' Compostable Bag To Fix 'Noise Level' ?

 Sunchips compostable bag
October 4, 2010
While Frito-Lay works to develop a next-generation compostable bag, it’s transitioning most SunChip flavors back to traditional packaging.

SunChips Original snacks will remain in the current 100% compostable package, but packaging for all other SunChips flavors will be changed, Inspired Economist reports.

In addition, once the new package is developed, Frito-Lay plans a slower rollout. The improved compostable bag will be featured in the SunChips Original flavor, allowing Frito-Lay to monitor consumers’ response.

Frito-Lay has bet a lot on its compostable packaging – including a large marketing push. Leaving the original flavor in the compostable bag allows the company to save face, keep some aspects of the marketing campaign in place and avoid a backlash from environmentalists and other stakeholders.

Frito-Lay says the move is aimed at addressing consumers’ feedback about the bag’s noise level. The new bag will also build on the bag’s environmental benefits.

We have asked Fritolay to confirm or deny. Here is their response. I take their response as a "confirmed"

Companies in this Article
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
Inventure Foods (formerly known as The Inventure Group) is a US manufacturer producing a range of savory snack foods.