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    United Arab Emirates-based Lamb Weston sales manager Sajju Balan says that the Dutch firm’s close working relationship with its hospitality clients has played a key role in its success in the Middle East.

    Lamb Weston has been supplying industry kitchens with prepared products and frozen potato items for more than 60 years.

    The company, which is currently focusing on the Middle East hospitality sector as one of its key markets for growth, reported a relatively successful 2009 despite the global financial downturn, and is preparing for another year of continued growth in 2010.

    Describing the firm as “the potato industry’s leader in innovation”, area sales manager for the UAE Sajju Balan claims the food manufacturer offers kitchens across the region “consistent quality throughout the year”.

    Despite the difficulties presented by the global financial crisis, Balan says that due to the nature of the company’s products it has “not been as affected by the current financial crisis as others may have been”.

    He adds “Lamb Weston is focusing on the international markets with the main focus on the Middle East. Currently we have surpassed all our expectations relative to market penetration and expect that trend to continue as our customer partners gain further experience with our products and service.”
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