In an effort to better understand today’s potato consumer, the Prince Edward Island Potato Board has embarked upon a market study through an online survey.
The Potato Board has been working on an in-depth consumer and branding study with Ipsos-Reid researchers to build on the work done by the board, and gain an understanding of today’s changing potato-purchasing consumer through information collection.
Gary Linkletter, chair of the P.E.I. Potato Board, says, “We are excited about the results and it will give us a clear insight into who our customer is and what they want to see and hear from us.”
As a next step, the P.E.I. Potato Board will engage an advertising agency to help determine the brand strategy and a communications platform based on the new strategy.
Final results of the study are expected at the end of August.
PEI Potato Board initiates consumer study
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Highlighted Company
Related News
July 01, 2026
Karmark becomes EUROPLANT Scandinavia
Karmark Int. A/S will become EUROPLANT Scandinavia ApS from the 2026/27 potato season, strengthening the EUROPLANT brand in Scandinavia. Customers keep the same team, while the company expands high-performing potato varieties for future market needs.
July 01, 2026
Europe: Positive trade balance for the agri-food sector
The latest European Commission report on EU agri-food trade shows that, during the first four months of 2026, the EU agri-food trade surplus reached EUR 15.6 billion, an increase of EUR 233 million compared with the same period in 2025.
July 01, 2026
Breeding Potato Varieties for Better Fries in Kenya
Potato breeders in Kenya are developing new varieties that combine disease resistance with the frying qualities needed for French fries. The work aims to improve yields, strengthen the potato value chain and deliver better fries for consumers daily.
