In an effort to better understand today’s potato consumer, the Prince Edward Island Potato Board has embarked upon a market study through an online survey.
The Potato Board has been working on an in-depth consumer and branding study with Ipsos-Reid researchers to build on the work done by the board, and gain an understanding of today’s changing potato-purchasing consumer through information collection.
Gary Linkletter, chair of the P.E.I. Potato Board, says, “We are excited about the results and it will give us a clear insight into who our customer is and what they want to see and hear from us.”
As a next step, the P.E.I. Potato Board will engage an advertising agency to help determine the brand strategy and a communications platform based on the new strategy.
Final results of the study are expected at the end of August.
PEI Potato Board initiates consumer study
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Highlighted Company
Related News
October 06, 2026
Dutch Potato Organisation Celebrated Potato Tuesday at Utrecht Central Station on October 6
The Dutch Potato Organisation celebrated Potato Tuesday on October 6 at Utrecht Central Station during the Week of Our Food. Visitors can enjoy free recipe booklets and discover the people behind the Dutch potato industry.
October 05, 2026
Punjab Agricultural University Introduces Four Potato Varieties for Higher Yield and Disease Resistance
PAU Ludhiana has released four potato varieties—PP-101, PP-102, PP-103 and PP-104. Yields range from 142–184 quintals/acre, with PP-103 offering early harvest and PP-104 moderate late-blight resistance. Seed is now available.
October 05, 2026
Idaho Potato Harvest Shows Solid Quality but Lower Yields in 2026
Idaho’s 2026 potato harvest is showing solid quality but lower yields, with frost, heat, warm nights and wildfire smoke affecting production. Planted area fell to 298,915 acres as growers report smaller crops.
