Fenmarc has appointed food PR agency Ceres for the launch of its new season Rudolph potatoes.
Reading based Ceres will be expected to run an integrated trade PR campaign, which will include adverts and the launch of a microsite.
The campaign will aim to position Rudolph as a versatile, reliable red potato delivering great taste for great value.
It is expected that the PR campaign, which will launch next month, will last for six months.
Rudolph potatoes promoted by PR agency Ceres
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Highlighted Company
Related News
October 11, 2026
Agrico Shares Key Lessons for Building Strong, Sustainable Potato Sectors
Agrico's Michel de Bruin says strong potato sectors need more than quality seed, highlighting the importance of farmer knowledge, functioning markets, enabling regulations and flexible approaches tailored to local conditions.
October 11, 2026
International Potato Symposium in Madrid Highlights Key Challenges and Opportunities for Europe’s Potato Sector
The 1st International Potato Symposium in Madrid brought together 250 professionals to discuss key challenges and opportunities in production, trade, plant health, innovation and sustainability, promoting stronger European cooperation.
October 10, 2026
India and Netherlands Strengthen Cooperation Through Seed Partnership
India and the Netherlands are strengthening cooperation in the seed sector through the India–Netherlands Seed Partnership. A recent mission included ministerial talks and a seed-sector business roundtable focused on future collaboration.
